With this new generation, many people would usually go online and search for professional Services before calling any business. Because of this, online reviews and reputation are extremely important for any business out there. Although generating this traffic may be quite difficult, there is no doubt that it is also quite a good advertisement and generally a great idea to expose your business.
This job could be proven difficult since out of so many businesses online, you would want yours to be found, not just that, but you would also want to attract them into taking the services. Reviews, or the online equivalent of word by mouth, are a great way to make them find you. But how do you get reviews? Even when you provide excellent services, most of the time, people wouldn’t even bother to leave a review.
To those questions, we got the answers. There are several strategies to collect more Google reviews for your business and if you want to succeed, it is best to execute them immediately. To understand them better, here we have sorted out the following strategies you should take in order to collect more reviews.
Quality Of Service
As mentioned earlier, people typically wouldn’t leave a review even if you do an excellent job with your service, but still, it is a great way to encourage clients to leave a review. Great craftsmanship would typically motivate your clients more and if they do leave a review, they would most likely write about how great the services were. Nonetheless, doing a high-quality job can never go wrong, but do make sure that you leave a link for your website so they can leave a review or a link to your Google business page.
Asking the client in person for a review after the service is one of the most simple and oldest ways to collect those reviews. Anyone that has tried any sort of service, whether it’s a delivery service, car ride services, or anything else, as long as they have an online presence, would ask to leave a rating or review.
When you ask for a review, you should teach them or tell them where they can rate your services and tell them how much you’ll appreciate it. When someone leaves a positive review on your page or website, other people that sees those reviews will be enticed to also take your services. Much like how people will have a positive impression and expectations for referred business, this gives you a better impression from your potential clients.
Always Present Links
Including and adding review links in your business emails as well as other promotional materials or advertisements helps a lot, more so than you may think. Sending the suitable links by email or by directly texting your clients. Although it is to do this, be sure not to overdo it.
There’s no need to include links to every social media platform your company has, instead, it is best to only pick several platforms that are popular and expected to have the most traffic. The Google business page is a great one for Google reviews.
Another great strategy is to respond to the online review, whether it is a positive, negative, or neutral review, you should consider leaving a response using the business company’s name so they are aware it is you. It is best to check the reviews on your business regularly. It is inevitable that you would receive some negative feedback on the reviews and if you’re the type of person that cannot tolerate those, it is fine, every business would naturally receive some of those.
When you respond to reviews, the common practice is to respond to the negative reviews first. Keep in mind that you would be responding under the company’s name, whatever you respond with will be a reflected image of your own business, so, it is best to avoid arguments and settle it with empathy. If their problem can be solved, then you can maybe express how to solve it, and if not, then you can simply explain the issues you faced on that particular job. You can also see this strategy used by even bigger companies.
For positive reviews, a thank you or expression of your appreciation should be enough. Although a thank you is enough, it is best to express your acknowledgment further since that is typically what customers want to see in their positive reviews.